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How to calculate your digital marketing ROI

Updated: Jan 29

Here are 10 measurements to gauge your computerized promoting ROI


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The basic ROI calculation metric is: ROI = (Net Profit/Total Cost)*100.


The most effective method to gauge ROI on showcasing spend utilizing these key computerized promoting estimation measurements. Strategies and results differ with regards to battle ROI computation, understanding these advertising procedure ROI measurements is a keen spot to begin.


Except if you're completely an E-Commerce site, the computation of ROI in advanced showcasing is extremely difficult. This is particularly the situation with firms that spend significant time in administrations, B2B, and different businesses where you are not straightforwardly selling items on the web. All things considered, see how to gauge showcasing ROI.


In view of this test, here are 10 measurements to gauge your computerized promoting ROI (and how to figure them).

The basic ROI calculation metric is: ROI = (Net Profit/Total Cost)*100.

Find out your brand KPI - Key performance indicators with the help of ROI

  1. Unique Monthly Visitors - Can be Tracked with Google Analytics

  2. Cost Per Lead (CPL) - Or Cost per Conversion CPC - Can be tracked with Google Adsense or other advertising platforms

  3. Cost Per Acquisition (CPA or CAC) - Calculate what you are spending on campaigns to acquire a customer not a lead . Can be tracked with Google Adsense or other advertising platforms

  4. Return-on-Ad-Spend (ROAS) - This is useful to calculate the revenue earned from your advertising spend on campaigns. Can be tracked with Google Adsense or other advertising platforms

  5. Average Order Value (AOV) - For Ecommerce businesses are used to calculate their customer purchasing cycles.

  6. Customer Lifetime Value (LTV) - For all businesses, Calculates what you can afford to pay for your ad spends to acquire customer lifetime value.

  7. Lead-to-Close Ratio (LTCR) - To calculate the quality of leads converted into sales made.

  8. Branded Search Lift - This is to monitor your brand's search queries on Google search or Bing search with your brand name per month. ( helps with brand awareness ad campaigns )

  9. Average Position - This can be calculated by which ranking you acquire by search engines for keywords on average. This is where your SEO and Content marketing comes into play.

  10. Non-Brand CTR - This is the total metrics on your SEO performance.Can be tracked through the Google search console.




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